Gucci Launched Luxury Accessories Based on the Motif of Snowman
As the cooperative partner of United Nations International Children’s Emergency Fund (UNICEF), Gucci annually holds the activity of different motif in large scale to collect money for the infected children of HIV/AIDS virus. 2009 is the fifth year of such kind of activity. This time, Gucci designer director, Frida Gianni cooperated with the writer, Michael Roberts to launch a book named Snowman in Africa. The relevant original Snowman series of Gucci handbags are about to be sold in over 200 Gucci exclusive stores globally, and at Gucci.com uniquely.
This colorful book with abundant content is the ending of Snowman in Paradise published in 2004. It will be sold at 25 US dollars in over 200 Gucci exclusive stores and at Gucci.com from Nov. 16th to Dec.31th. The activity of signature book will be held in the flagship stores in New York, Paris, and London. All the collected money will be donated to UNICEF.
Giannini declared that this cooperation is very natural. She has to admit that Roberts is good at communicating with children by abstract and illustrated painting. They are so amazing that she is totally fascinated with the excellent works. Giannini said that this book will deliver great fun to the children.
As the launch of Snowman in Africa, Giannini designed a series of accessories and greeting cards with the illustration in the book, priced $50~$5000. Among her first accessories, Giannini designed two kinds of Joy handbags in medium size. They are integrated with the eccentric pattern drawn by Roberts. One kind is with the patterns of elephant and leaves, and the other kind is with snowman in the jungle. All is decorated on the canvas handbags full of brand logos.
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Originally published on Brand Information by Jane Ye
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